![]() In terms of Peggle Mobile, how are you dealing with the fragmentation of Java, Android, BREW, N-Gage etc as presumably you'll want to get Peggle onto as many mobile devices as possible?PopCap has developed a number of internal tools to allow us to address multiple platforms from the same code base. ![]() This is the reason we pour so much into our mobile games as we need to ensure that the phone experience is up to the quality expected from our PC games.In Asia, however, we think that mobile may actually be the first experience customers have with PopCap Games and we are using the mobile games to help build the PopCap brand and start building a relationship that can then extend to the PC. However, the PopCap-aware audience most likely covers the majority of mobile gamers in North America and Europe. For PopCap, the aim is to make our games accessible for anyone, anytime, anywhere.Given that the penetration of mobile phone gamers is so low (5-8 per cent depending on what study you look at), the initial audience tends to be those who are already familiar with our games and brands. ![]() Pocket Gamer: Considering the reach of your web-based games, is releasing them on mobile a case of re-reaching your existing audience in a different way or fundamentally engaging an otherwise unreached group of potential PopCap gamers?We think it's a combination of both but it depends on a few factors e.g. We caught up with director of mobile business, Andrew Stein (pictured), to get his take on the differences between casual web and casual mobile. ![]() ![]() It was quickly onto the iPod however, and with a relative rush of titles now also coming out onto iPhone (and DS), its strategy to expand casual gaming beyond the PC is finally coming to fruition.And a shining examples of this is the entry of the Pachinko-meets- Breakout experience Peggle, which out soon on mobile in Europe and North America. But it's taken the company a while to build up its own internal momentum with handheld devices. One of the most innovative creators of PC casual games, PopCap has also released quite a few mobile games - Chuzzle, Zuma and - of course - Bejeweled. ![]()
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